VWS MEDIA KIT

Connect with Leaders Shaping the Future

Partner with VWS to engage a powerful, influential audience committed to driving sustainability and positive change.

Audience Overview

VWS attracts a highly engaged and influential audience of forward-thinking women dedicated to shaping a more sustainable and compassionate world.

Our community is predominantly composed of urban, educated, and affluent women who are leaders in their fields, with a strong interest in plant-based living, professional networking, and female empowerment. They are not only passionate about their values but also actively share and advocate for the causes they believe in, making them a powerful demographic for brands looking to connect with change-makers and innovators.

DATA BASED ON A 2024 MARKETING SURVEY

Our audience is primarily composed of individuals aged 35-54 years old. They are predominantly female and reside in urban or city areas across the United States. They are highly educated, with the majority holding Bachelor's or Master's degrees, and they have an average income of $150k and up.

Demographic Profile

Within our community, an impressive 30% of the audience consists of business owners, while an additional 25% hold senior-level or executive positions. This combination of entrepreneurs and high-ranking professionals underscores the substantial level of professional influence and leadership that defines our audience.

Professionals With Influence:

Our audience is highly engaged, with 52% actively sharing VWS content within their networks. 51% of our audience are passionate about a plant-based lifestyle, while 32% are focused on professional networking and supporting women in leadership, reflecting their commitment to both personal and societal advancement.

Lifestyle & Interests:

85% of our audience report that they are likely to purchase or trial a product recommended by VWS, showing a strong level of trust and brand loyalty. This reflects the confidence our audience has in the quality of our endorsed products and the influence VWS holds in shaping consumer choices.

Purchase Behavior:

Brand Impact

VWS is recognized globally as the premier destination for the future of food, fashion, beauty, and beyond. Our in-person summit and our virtual events have brought together some of the world’s most powerful CEOs, celebrities, athletes, investors, and activists.

Our Net Promoter Score® of 25 reflects our strong community and impact.

“There’s a real community of women supporting the mission of promoting the environment and plant-based eating for compassionate and ethical reasons.” - Forbes

Media Reach

VWS has established a robust and dynamic media presence, connecting with a global audience through multiple channels. Our reach extends across newsletters, social media platforms, and virtual groups with a diverse and committed community. With impressive subscriber and follower numbers, coupled with high engagement rates, VWS offers unparalleled opportunities for brands to reach a targeted and motivated audience. Our media platforms are not just about numbers; they are about fostering deep connections and driving meaningful conversations around sustainability, empowerment, and innovation.

Our content is regularly featured in top-tier media publications, highlighting the growing influence and impact of our organization. From major business publications to lifestyle media, VWS continues to be a trusted source for insights on the future of food, fashion, beauty, and sustainability.

News Media Impact

Sponsorship & Advertising Opportunities

Partnering with VWS provides brands with a unique opportunity to connect with a passionate and influential audience committed to sustainability and social impact. Our diverse range of sponsorship and advertising options is designed to maximize your brand’s visibility and engagement across our highly respected platforms. Whether through social media, newsletters, or multi-channel campaigns, we offer tailored solutions that align with your goals and resonate with our community.

By collaborating with VWS, you’ll reach your target audience and position your brand as a leader in the movement toward a kinder, more sustainable world.

Our past partners include industry leaders like:

“Our social reach grew by thousands and thousands from our activation, and we'd highly recommend VWS for any brand looking to get great exposure!" - Lo Jenkins, Planterra Foods

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